In 1976, with a kind of metaphorical return to their origins, Bruno and Marcello Ceretto, along with the Scavinos family founded I Vignaioli di Santo Stefano, in the actual birthplace of their father Riccardo. A new challenge with the objective of raising the quantity of a wine that had become too commercial and of poor quality from excessive production.
The winery owns 30 hectares and rents the San Maurizio Estate, a prestigious hillside area of approximately 15 hectares in the municipality of Santo Stefano Belbo.
To reinvent the image of its bottle they commissioned Giacomo Bersanetti, one of the greatest Italian designers, a new and moders project. He created a tall and thin bottle with a unique label that resembles a crescent-moon Pavesian memory.